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Core Brands Sales Presentations
Project type
Content Creation • Presentation Direction • Competitive Analysis
Company
Anywhere Real Estate
Opportunity:
Anywhere leadership wanted to reimagine critical pipeline presentations for the ERA and Better Homes and Gardens Real Estate sales teams to wow prospects and make sure they walked away knowing the value of the brand.
Solution:
Conducted research and interviews with stakeholders to uniquely identify value props for each brand in the industry. Used the value props as the framework for the presentation and made the critical adjustment to position our offerings as solutions to prospect pain points.
Results:
Condensed presentations from 4-hours to 1-hour.
Adding interactive moments such as polls and videos and conversation prompts to encourage participation.
