Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Homepoint Rebrand
Project Type
Art Direction • People Management • Cross Functional Collaboration
Company
Homepoint Financial
Opportunity:
Home Point Financial, a B2B and B2C financial company, sought a rebrand ahead of going public to have a visual brand that aligned with their mission and vision for the company.
Solution:
Partnered with 1000Watt Agency to dig into the essence of Homepoint and develop a new direction for the brand that would be approachable by both B2B and B2C audiences. Worked with internal team to publish an online style guide and I lead a team of designers to work across the organization to apply the updated creative.
Results:
Completed a successful rebrand in 8 months hitting our goal.
Published homepoint.design
Received positive feedback from consumers and partners alike.
