Homepoint Amplify Campaign

Opportunity:
Homepoint was launching their new services structure and wanted to build hype around this announcement in the industry's wholesale channel.

Solution:
A fun campaign approach that would stand out from typical materials found in the industry. Used a play on words "Turn up the volume" to refer to a wholesaler's origination volume to headline the campaign.

Results:
Successful launch of new landing page and social media assets.
The campaign gained momentum across industry news outlets such as PR Newswire and National Mortgage Professional.