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Workday Rising
Project Type
Print Design • Customer Experience • Brand Identity
Company
Workday
Opportunity:
Bring the Workday brand to life onsite at the company's largest annual event. Develop a look and feel for the user conference and execute on ways to engage, educate and allow attendees to have fun.
Solution:
Proposed a look and feel to the Creative Director and CMO which was selected to be the theme of the event. Worked with internal teams and vendors to bring the vision to life with custom installations, freestanding structures and booth graphics. Also, responsible for managing budgets, timelines and signage maps.
Result:
Beautifully branded environment for 10K+ attendees.
Highlighted new product features and spotlighted customers in larger than life activations.
