RealSure Product Messaging Framework

Opportunity:
Take RealSure's complex product offerings and create easily digestible messaging so consumers and partners can easily understand the product's value.

Solution:
Collaborated with product leaders to create a key messaging framework for each product based on audience that could be shared across the company. This laddering approach helped give clarity to the bigger picture and how features supported the company's claims.

Results:
Clarity on how to position our products.
Applied framework to marketing materials, pitch decks, and executive talking points.