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Network Communications
Project type
Communications • Email Design
Company
CENTURY 21
Opportunity:
Consolidate communications from the corporate brand to reduce the number of emails CENTURY 21 Affiliated Brokers and Agents receive.
Solution:
Proposed a consolidated communications approach featuring two, audience specific newsletters. Working as a source of truth for the brand. Aligned with key organizations to pull latest happenings, and intentionally build a content hierarchy.
Results:
Launched the Agent Edge & Broker Briefings newsletters which became a critical resource for the network.
Moved from 9+ emails to 2 distinct emails curated for each audience.
Received overwhelming positive responses from network.
Generated a 40% open rate and 3% click through rate (above average for industry).
